The Literary Press Group's new strategic plan outlines four main areas that we are focusing on to help our members publish great Canadian books. These four areas help define the core programs and services that we offer our members.
The LPG's collective marketing activities aim to put a public face on literary publishing in Canada. We connect with readers through several different venues including our website, our webstore AllLitUp.ca, via social media, and in person at trade shows and events, like Word on the Street, the Ontario Library Association's Super Conference, and Congress.
Some of our seasonal collective sales and marketing campaigns in the past include All Lit Up, a holiday online pop-up store; Poetry City for National Poetry Month; and Full of Lit for Short Story Month.
Literary publishers sometimes face problems with scale: some services are simply not available on competitive terms to smaller publishers. By grouping members together, the LPG can make those services available at reasonable rates. The LPG uses this approach to provide its members with trade sales representation through the Canadian Manda Group, distribution through LitDistCo, sales data, digital catalogues, and advertising opportunities.
Advocacy & Lobbying
The LPG considers its advocacy role in broad terms. As the only collective ogranization for literary publishers in English Canada, the LPG educates, informs, and represents its members' interests to the general public, the media, elected officials, and government staff.
The LPG provides professional development and industry intelligence to its members in a number of ways. Using seminars, webinars, discussion tools, and newsletter, the LPG seeks to support both new and established literary publishing professionals.